OpsLevel Logo
Product
Developer portal
Software catalog
Understand your entire architecture at a glance
Standards
Your guide to safe, reliable software
Developer self-service
Empower developers to move faster, risk-free
Integrations
Connect your most powerful third-party tools
Use Cases
Ownership
Build accountability and clarity into your catalog
Standardization
Set and rollout best practices for your software
Developer Experience
Free up your team to focus on high-impact work
Customers
Resources
All Resources
Our full library of resources
Pricing
Flexible and designed for your unique needs
Podcast
Podcast
Conversations with technical leaders
Blog
Blog
DevOps resources, tips, and best practices
Demo
Demo
Videos of our product and features
Tech talk
Tech talk
Our POV on technical topics
Guide
Guide
Practical resources to roll out new programs and features
DocsLog In
Talk to usTry for free
No items found.
Share this
Table of contents
 
Resources
Blog

OpsLevel's new look

Announcement
Life at OpsLevel
Platform engineer
DevOps
Developer
OpsLevel's new look
Megan Dorcey
|
August 23, 2023
OpsLevel's new look

When you think about a scrappy startup, you don't often see the tradeoffs that have to happen to survive and hopefully, thrive. There are often two camps of founders: Those who spend huge bucks on branding before the product even launches and those who are good with an MVP that will help them get to the next stage. If you saw our earlier branding, you probably knew which camp we fell into.

While we focused on building a best-in-class service catalog and expanding the feature set to support platform engineers in their daily quest to improve developer experience, our brand took a backseat. In true startup fashion, our logo was conjured up by one of our founders in a matter of hours (minutes?) and we didn't think about it much for a year or two.

Last year we decided that it was time to invest in our brand. Our look and feel didn't match our product maturity, our customers who led modern engineering organizations, or our team members who come from creative and interesting backgrounds. We needed a hard reset on the brand.

Putting our mission where our mouth is

We started with a mission statement that helps drive our focus and decision-making every day: Connecting developers to the tools and knowledge they need to build, ship, and operate high-quality code faster.

To us, this means that everything we do should provide value to the operators of OpsLevel and support their objective of making their teams operate more smoothly. But our old branding didn't reflect the simplicity, clarity, or efficiency we were promising to provide. We had a lot of jargon, competing use cases, and generic clip art. We'll be the first to admit: It wasn't exactly smooth.

It didn't align with our mission statement or reflect the customers that we help solve big problems for. So we set out on a journey.

We're not hiding anything

Earlier this year we launched a free trial of our product and while it may seem like table stakes for a SaaS company to have a self-service entry point, it's not quite the norm in our category of internal developer portals. But to us, not allowing people to experience the product before deciding to talk to us didn't align with our mission statement. Once we ripped the band-aid off, we realized that we wanted everything to be clear and to-the-point including our new brand. From a brand perspective, our mission statement translated into clean lines, modern colors, and simplicity in the best possible way. We want the product—and the brand—to speak for itself.

This update to our brand means so much more than look and feel. For us, it means putting our values and our mission into practice. 

You might be wondering what's going to change about our product with this new look and feel. We remain focused on our mission and building a product that supports engineering teams as a whole and helping platform engineers along their hero's journey. Our roadmap remains focused on that. They'll just have better swag on the way.

‍

‍

‍

‍

More resources

Blog
September 19, 2023
by
Fernando Villalba
The OpsLevel Developer Experience (DevEx) series. Part 1: What is DevEx?

Great developer experience (DevEx) is what you get when developers can easily achieve and maintain flow state at work. This article begins a series where we tackle all of the areas that affect flow state and impair your developer experience at your company and provide example metrics and suggestion to help you operate like a potential future unicorn.

Blog
August 31, 2023
by
OpsLevel
August 2023 release notes

This month included an update to our Service Maturity features—to give you even more flexibility—plus more sorting and syncing improvements. Read on to learn more!

Blog
May 31, 2023
by
Haley Hnatiw
May 2023 release notes

See what we’ve shipped in the month of May.

OpsLevel Logo
Subscribe
Join our newsletter to stay up to date on features and releases.
By subscribing you agree to with our Privacy Policy and provide consent to receive updates from our company.
SOC 2AICPA SOC
Product
Software CatalogMaturityIntegrationsSelf-serviceRequest a demo
Company
About usCareersContact UsCustomersPartnersSecurity
Resources
Docs
Blog
Demo
© 1999 J/K Labs Inc. All rights reserved.
Cookie Preferences
Terms of Use
Privacy Policy
Responsible Disclosure
By using this website, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. View our Data Processing Agreement for more information.
Okay!